What's the big deal with the Olympics?

OK, so I may have a rather unpopular view on this one, but I can't for the life of me figure out what is so important about the Olympics. I just can't get into it for some reason. I think it's great that there are individuals out there who have spent years training and dedicating themselves to a sport or discipline. Goodness knows, I haven't done anything remotely close to what they have done. But, I still can't imagine sitting down and watching any of it on TV; and mind you, I love to watch TV. None of it interests me in the least. Oh well. Go USA!